Best Google Ads Services in India
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Best Google Ads Marketing Company in India With Our Top Rated PPC Experts
Are you searching for a company for Google Ads Management then you are on the right page. SEOSirji is one of the best Google Ads Service Management in India. We have worked with many national and international businesses and provided the best Google Ads Management Services. You can check out our Google Ads Service Packages which are available below.
What is The Importance of Google Ads Services?
Do you have a website and you want to get incredible traffic on your website, and do you want to generate more leads and conversions, then you have to take the help of online advertising. Google Ads is a tool with the help of which you can reach your product or service to the right audience and increase your revenue and brand value.
Business does not mean that you start selling directly, what business means is that your brand awareness is spread, people connect with it and people understand its loyalty. However, Google Ads helps in increasing sales and revenue and Google Ads brings you instant results, which saves both your time and money. In this digital era, online advertising plays a very big role due to which you reach the audience or the audience reaches you.
It is only because of Google Ads that you can reach your business to the targeted audience, increase sales, and increase your online presence. Google Ads allows businesses to display ads on Google Search and Google Maps when customers search for relevant keywords.
Why Should Hire as a Google Ads Management Service in India?
If you want to save your time and money then you must choose Google Ads Management Service. Google Ads is a part of a very powerful online platform, which you use to show to the audience to promote your product, service, or brand. These ads can be shown to the audience in many ways. SEOSirji helps you who have 10 years of experience, pay attention to even the smallest details to save clients money and save both your money and time. We focus on ad strategies, the right selection of keywords, daily or monthly budget to increase your ROI. If you are searching for Google Ads Management Service in India then you have to do deep research on their record and their marketing strategy but if you are on this page then your research is complete.
Our Google Ads Service Happy Clients
Why you should hire us, here you can see we have run many result-oriented Google Ads for our clients.
Why Should You Use Google Ads Services?
Google has a very large audience. Whatever kind of audience you need for your business, Google provides it to you but the condition is that you should target the audience in the right way using your discretion.
Google Ads is the best way to make a presence in Google. If you want to show your business advertisement to a large audience of Google then you can do this through Google Ads. It was earlier known as Google Adwords. Among all the advertising services available for digital marketers today, Google Ads is one such service that is a successful way of bringing qualitative traffic to your website.
How do Google Ads Services work?
In this section, you will learn how Google Ads Services works. As many digital marketers know, Google Ads is based on a Pay-per-click (PPC) model. PPC means that marketers will pay only for the keywords they have targeted. Hence, marketers bid on keywords for the best performance to get them leads, conversions, or revenue.
The bids you place on keywords are called “optimum bids,” which refer to the maximum amount you are willing to pay for showing an ad to your audience.
For example, if according to you the maximum bid for a keyword is Rs.5, and Google knows that its value is less than Rs.5 then your ad will be displayed from that keyword, if the value is more than Rs.5 then it is possible that your ad may not be displayed, and even if it is shown then it will be of Google’s lowest priority.
Another major thing in Google Ads is the daily budget, a daily budget also has to be decided for your ads. Through this you tell the Google Ads Manager what will be your daily budget, only then Google will spend that much budget on your daily.
Well, there are 3 options for bidding for digital marketers: 1. CPC (Cost-Per-Click) 2. CPM (Cost-Per-Impression/Mille) 3. CPE (Cost-Per-Engagement).
All these can be understood as if you have placed a bid and then Google selects the bid and adds it to the evaluation of your ads which is known as the Quality Score. Quality Score is given between 1 to 10, the better the quality score, the better the ranking, and the less money will be spent on clicks or conversions.
It is worth noting that your Quality Score and bid amount determine the rank of your ads and where those ads will appear in Google search results. When a Google visitor sees your ad and clicks after being impressed by your ad copy, then Google charges a small fee from the business which we call Pay-Per-Click.
Benefits Of Hiring SEOSirji For Social Media Marketing Services In India
Sales
With the help of this objective, you can increase sales online, in the app, by phone, or in the store.
Leads
With the help of this objective, you can collect the details of the customers and get them into leads or conversions.
Website Traffic
With the help of this objective, you can bring traffic to your website by choosing the right keywords.
App Promotion
With the help of this objective, you can run ads for your app and get app installs, engagement, or pre-registration.
Awareness & Consideration
With the help of this objective, you can create awareness and interest in the audience about your brand.
Local Store Visit & Promotions
With the help of this objective, you can promote local businesses like a restaurant, dealership shops, etc.
Types Of Google Ads
At present, there are 8 types of Google Ads campaign goals for which you can choose and run ads. Each ad type has its benefits such as ease of use, message transmission, affordability, relevance, etc. All Google ad types are given below, you can understand and read them.
Did You Know?
According to Google, campaigns that use the Conversion Optimizer achieve a 21% increase in conversions while decreasing CPA by 14% on average.
Search Ads Campaign
This is the most used campaign by Google. Through search ads, text ads are shown to those who are searching for keywords on Google's SERPS.
Dynamic Search Ads Campaign
These ads are for those who are new to running ads because, through dynamic search ads, your given content or landing page automatically generates headlines, etc. using Google's algorithm.
App Ads Campaign
This campaign shows ads to users who use Google Play Store and other Google products. The main purpose of these campaigns is to encourage app installs, app engagement, or app conversions.
Display Ads Campaign
These campaigns show images or videos on websites that are part of website display ads. These campaigns can be targeted based on demographics, interests, and behavior.
Shopping Ads Campaign
In this ads campaign, a list of products is shown on Google Shopping through ads on Google's search page. In which the details and pricing of the products are mentioned through which users buy the products.
Video Ads Campaign
As the name suggests, video ads will be shown. In this campaign, video ads are shown on YouTube and their partner websites. Through this campaign, you target based on demographics, interests, and behavior.
Performance Max Campaign
This is a campaign type in which the advertiser is provided the facility of access to the inventory of all Google ads in a single campaign. Advertisers using Performance Max campaigns get an average of 18% more conversions for the same cost per conversion.
Smart Ads Campaign
When you choose a Smart Ads campaign and write an ad for your business, you choose which keyword theme you want to target and set a daily budget. Through Smart Ads, your ads will automatically start appearing to relevant customers on Google Search, Google Maps, YouTube, Gmail, and Google partner websites.
Demand Gen Ads Campaign
Very few people have mentioned this campaign because very few people are using it right now. With the help of this campaign, you search for real people related to your business among all the active users on Google and show them ads, and it will show your ad everywhere where it reaches. This is a campaign created by AI.
Our Google Ads Management Process
When you enable or activate an advertisement on Google Adwords, Google Ads Management plays the biggest role in it. For better results, we optimize Google Ads campaign step by step.
It is very important to manage Google Ads campaigns or keep an eye on the performance of the ads. Google Ads Management involves keeping in mind every small thing in the ads. This means that it enables you to determine what strategy is working and what is not.
Some strategies work in Google Ads Management, which is very important for you to understand. All the strategies are explained in detail below.
Ad Clicks
If you run Google Ads for your business, then your focus is to get revenue and revenue is not received until you get clicks on the ads created by you. This is the main basis of Google Ads. If your ads are not getting clicks, you need to think about the setup and related factors in your campaign.
Impressions
Impressions simply mean how many people have seen the ads you have run and how many times. If you have created a good ad copy, then you have a good chance of getting good impressions, and the more impressions you have, the more the chances of getting clicks. One of the simplest ways to increase the impressions of your ad is to increase your campaign budget. With an increased budget, your ad gets more visibility in Google. This strategy is likely to cost more, but it is important to pay attention to the quality and relevance of your ads.If your ad is not relevant to the audience, then you will get fewer impressions from Google and your performance will also be poor.
Cost-Per-Click
This is the cost that marketers incur on Google Ads. Technically, it is called “cost per click” or CPC. To understand Google Ads cost, advertisers usually think of it as the amount they have to spend to get one click. Determining the cost of a click is not easy as many factors play a role in it like Ad Rank, Quality Score, Bid, etc. Ad rank is the price and other strategies by Google to decide where the ad will be placed in the SERPs. Quality Score determines the position of your chosen keyword on the landing page. Quality Score is given from 1 to 10. A bid is the amount you choose to get one click.
Conversions
When a user or visitor comes to your landing page after seeing your website or ad on search engine result pages and does some action that you consider as conversion. Let’s understand this with an example. Suppose you have an online e-commerce business and you are running ads for electric products and want people to get attracted by your ad and come to your given landing page and buy a table fan from there, then this will be considered as your conversion.
Click-Through Rate
CTR is a short form, it is a metric through which you can check the relevance of Google ads, it is considered a good metric for Google ads. With CTR, you can find out whether the visitors are clicking on your ads or not, and whether your ads are visible to the targeted visitors or not, it gives you instant results so that you can make changes to the ads. Google ads with high CTR means that the ads are visible to the targeted visitors, and people are also clicking on them which eventually converts into sales. If you run a Google ad and your ads are getting good impressions and clicks, but you are not getting any sales, it does not mean that there is a problem with your ad copy, there may be a problem with your products or services in your landing page. There is a formula for CTR that all digital marketers know. CTR = Number of clicks/ Number of impressions X 100 Understanding the marketing strategy, 5% CTR is considered good, but no one insists on this. Sometimes low CTR gives good results and sometimes high CTR does not give results.
Cost-per-conversion (CPC)
It shows the cost that converts a potential customer into a customer. Its calculation is done in such a way that if the per day budget of your Google Ads campaign is Rs. 1000 and out of 200 potential customers, 100 customers are converted, then the cost of each conversion will be Rs. 10.
Return on ad spend (ROAS)
As the name suggests, ROAS is a marketing metric that measures how much money your company earns for every rupee spent on your ad. Its calculation is done by dividing the amount spent on the ads campaign and the amount earned. For example, if you spend Rs. 1000 on Google ads and you earn a revenue of Rs. 2000 from it, then your ROAS will be 200%.
Ad Targeting
In the field of digital marketing, if you are not successful in targeting the audience in Google ads, then both your time and money are wasted. In ad targeting, you have to understand your audience, and what kind of people will like your business and make sales. To know your ideal customer, we need to focus on certain targeting factors that Google Ads helps us to choose such as the customer’s desires, age, interests, income, and many more. When you run Google Ads, you need to consider and select all these factors so that the targeted customer clicks on your ad and makes a sale.
A/B Testing of Ad Copies & Design
To improve the targeting of your Google Ads campaign, you need to focus on one thing and that is ad copy. Adcopy plays an important role in Google Ads. This process involves many different elements like ad offers, headlines, descriptions, URLs, extensions, site links, etc. If any of these elements are not helping you in making your Google Ads effective, then you should try it with something else. For example, if you are running a campaign on Google Ads and sometimes you see that sometimes you are getting more impressions but no clicks, then you can change the title. It is possible that you have not written something attractive. In many cases, it also happens that you are getting clicks but no conversions, then it is possible that there may be some problem in the landing page (URL) or the landing page.
Updating negative keywords
This is the part which if not done can cost you more money and you will not get good results. Negative keywords are those which are not related to your business but still people search that keyword and click on the ads and your money gets wasted. To prevent this from happening, Google lists negative keywords in Ads and allows you to not show ads on those keywords. You have to check the search queries of the campaign daily to ensure that no keyword is related to our business. You can put those keywords in the category of negative keywords.
Landing Page Optimization
Many people forget the process of landing page optimization, they only work around Google Ads campaign SERPS, let me tell you how important it is to optimize a landing page. You must have noticed that in most cases you don't get conversions, which means that your page is unoptimized, there can be problems like the page not opening properly, content not found according to the search query, page speed issues, confusing content, no call to action, etc. To correct all these things, your landing page needs to be optimized so that you get good conversions. To test an optimized landing page, it is considered better to do A/B testing. Automated Bidding: There are two options in terms of bidding in Google Ads, manual bidding and automated bidding. An automated bidding strategy is an option provided by Google to help you achieve specific goals for your business. In automated bidding, Google itself decides the bid amount based on the probability of click or conversion of your Google Ads campaign. The bid amount to be spent on a click is determined by analyzing the device, time, location, demographics, etc. of the Google Ads visitor. There are 4 types of automated bidding tactics in Google Ads which are given below: Maximize clicks | Maximize conversions | Maximize conversion value | Target impression share
Manual Bidding
In this bidding strategy, the advertiser is allowed to set the maximum cost-per-click (CPC) in Google Ads. This bidding is used by small marketers or new marketers. In this, you have enough time to understand your bidding and change it accordingly.
What to check for when hiring a Google ads management company in India?
If you want to hire a Google ads management company in India, then pay attention to the following things. Because running Google ads costs both money and time, so hire someone who can save both things.
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